This first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo.
The quarters of the inner circle on the BMW badge display the state colors of the State of Bavaria – white and blue. What it did feature alongside aircraft engines, however, was its future planned product range: Engines for automobiles, agriculture and boats.
The BMW logo is recognized internationally as the symbol behind the “Ultimate Driving Machine.” However, the meaning of this famous logo has been controversial since the 1920s.
Letter BMW are located at the top of the circle. Why so? This can also be seen in the first BMW logo from October 1917, which continued Rapp’s tradition of having a black ring around the company logo bearing the company name. One interpretation points to a rotating propeller.
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However, the information on this website is based on our best knowledge and the most objective research and analysis. The other relates the BMW logo to Bavaria as the place where the products are manufactured”.
“But the truth is a little different.”. Constant repetition has made this explanation a self-propagating urban myth.
The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos. So, what does the BMW logo mean?
Ask random people on the street where it comes from and you’ll probably get a myriad of different answers. Thus, the BMW logo was altered just enough to make sure it wasn’t causing any problems. The first key to the meaning of the BMW logo are its colors: white and blue are the colors of the State of Bavaria in Germany, home of BMW. A 1929 BMW ad depicts the BMW emblem, complete with the four colored quadrants, in a spinning airplane propeller.
If you need help follow the link for support. This information may be different than the information you find on the specific product or service provider’s website. Right: In the early years, BMW produced engines for a wide range of applications: aircrafts, automobiles, agricultural equipment and boats. The BMW logo – the iconic blue, white and black roundel symbol is the well-known representation of performance and luxury in the automobile industry. What is the real meaning behind the BMW Logo? In an effort to convey full transparency, we would like to share that we may receive compensation from advertisers when you choose to sign-up or purchase their product or service. The company’s home state of Bavaria was also to be represented on the company logo. Therefore, the BMW’s roundel had to be adapted. The BMW headquarter is in Bavaria’s capital, Munich, in Germany, where the company was officially founded in 1916.
Even today, many people still believe that the BMW logo depicts a rotating propeller. Learn what the BMW emblem really means, how it came to be – and how the brand’s transformation is reflected in the new BMW logo.
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The myth of the BMW propeller came about years after the first company logo. So the story of the BMW logo is based on a legend – a legend that still lives on today.
With visual restraint and graphic We are equipping ourselves flexibly for the wide variety of contact points in communication at which BMW will show its presence online and offline in the future. According to the company history on BMW’s website, BMW officially trademarked it’s blue and white roundel logo on December 10th, 1917. At the beginning of the global economic crisis, the ad was trying to promote a new aircraft engine that BMW was building under license from Pratt & Whitney. “In the early days, the logo and its meaning were by no means as present to a broad public as they are today, as BMW had no end customers to solicit,” explains Fred Jakobs.
However, if you ever googled Rapp Motorenwerken, you might’ve noticed that company had a different logo altogether, with a horse right in the middle of it.
The reason for this inverse order of blue and white in the BMW logo was the local trademark law at the time, which forbade the use of state coats of arms or other symbols of sovereignty on commercial logos. In this sense, the sky blue and white fields are representative of a white or silver rotating aircraft propeller spinning with a clear blue sky in the background. Jens Thiemer, Senior Vice President Customer & Brand BMW, Bimmer, beemer, beamer – how BMW got its nicknames. The aircraft engine is the origin of the myth. Please see “Cookies” to learn more about how they are used on our website.
Dr. Florian Triebel, who is the Executive Board Member of BMW AG, commented on the meaning behind the BMW logo, “There are two traditions concerning the significance of the BMW logo and trademark, offering two different interpretations of its sky blue and white fields. More than just a design update: The layout of BMW’s new brand look and feel stands for the mobility of the future.To what extent is the change within the brand reflected in the new logo? 2020 BMW X3 xDrive30e Hybrid - Is This The Best X3 Model? The origin of this idea is from the cover of a BMW aircraft magazine that was launched some time ago. Today, BMW ranks number twelve as the world’s largest motor vehicle producer. Well, to be more precise, it wasn’t even called BMW back then but rather Rapp Motorenwerken.
Similarly, the first ad from the same month also lacked any BMW symbol or emblem. | 4500 km Review, Here's how the BMW iX3 is made at the Shenyang Plant, The new 2021 BMW M4 gets delivered by helicopter in Monaco, 2021 BMW 4 SERIES CONVERTIBLE - Exterior, Interior, Driving and Release Date, 2021 BMW M3 Competition (G80) live from BMW Welt, 2021 BMW M4 Coupe - Design Review, Engine and Exhaust Sound, 2021 BMW M3 G80 – It's More Than Just The Grille, EXCLUSIVE: NEW BMW M3 Competition with M Performance Parts, MINI COOPER SE – City Test Drive and Review, SPOTTED: 2021 BMW 4 Series (M440i) shows its large kidney grille, 2021 Rolls-Royce Ghost - A V12 Luxury Powerhouse. The new communication logo radiates openness and clarity,” explains Jens Thiemer, Senior Vice President Customer & Brand BMW. BMW’s iconic logo has been a hot discussion topic for decades. The BMW related company names, products, logos, designs, and brands mentioned herein are trademarks™ or registered® trademarks of their respective owners. We will explain everything here as part of our series “BMW explained”.
“Many people believe the BMW logo is a stylized propeller,” says Fred Jakobs of BMW Group Classic. Then, in 1942, BMW itself linked the propeller to its company symbol. When the name BMW was first included in the commercial register in July 1917, there was no company logo. People really do think that is behind the BMW logo is a rotating airscrew.
A BMW ad from 1929 showed an airplane with the BMW logo in the rotating propeller. This first BMW badge, which was registered in the German Imperial Register of Trademarks, retained the round shape of the old Rapp logo. Let’s find out. BMW had a part to play in this as well though, as the company made little effort to contradict these theories over the years, according to Fred Jakobs, Archive Director, BMW Group Classic.
BMW celebrated its 100th year anniversary of the company on March 7th, 2016. BMW logo consists of 4 blue and white quadrants which are enclosed within a circle. Is it a propeller or not? “The round brand logo with the letters BMW and the stylised propeller designed in the Bavarian national colours of blue and white is entered under the number 221388 in the Trademark Registry of the Imperial Patents Office.”.
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All information, tools, products, and services are presented without warranty. To clear up the controversy, BMW released a video explaining the real meaning behind the BMW logo, which BMW confirms that the blue and white roundel BMW logo was an inspiration from the Bavaria flag.
Since this BMW publication from 1929, the myth that the BMW logo is a propeller has endured.
The actual truth behind the story is that the logo was never inspired by any kind of blades on a clear sky. So according to the expert, sticking to the story that the BMW emblem is a propeller would not be entirely wrong.
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